|Developing a Wildlife Enterprise
- Is it for you? |
| Land leasing and ownership account for
19% of hunters’ expenditures,
according to the “2001 National Survey of Fishing, Hunting, and Wildlife-Associated
Is a wildlife enterprise for you? Seems
like a simple question on the surface, but there are
many things to consider, from what type of experience
you’re interested in offering, to liability issues,
to financial feasibility.
This module is designed to help landowners and farmers
decide whether to start a sustainable* wildlife enterprise. You
may not need to own a great deal of property -- it depends
on the habits of the wildlife species of interest, the
experience you’re trying to sell, and whether
your neighbors are interested in joining a wildlife
cooperative. The wildlife species, plants, and
habitat practices presented in this module are applicable
to the southern region of the United States, though
general information could apply nationally.
Your wildlife enterprise can be a big success or a big failure.
- Planning is everything. Many
sections of this module involve planning your wildlife
habitat and conducting inventories to identify current
and future needs.
- The legal aspects are daunting. This
module will give you a head start before meeting with
an attorney to design your individualized contract.
- Developing a business plan is crucial. This
module will help you develop a business plan that
will help you (and your lenders) decide whether to
- Is marketing necessary? Maybe
not for small operations, but a carefully-planned
promotion strategy can identify potential customers
and expand your customer base if your plans call for
a larger enterprise.
Navigating through this module
Obviously, there are many questions to consider before
starting a wildlife enterprise. This module provides
detailed information to help you decide, based on your
circumstances, whether a wildlife enterprise is for
you. It has several interactive features and application
exercises (downloadable, printable worksheets) to help
you analyze and apply what you’ve learned to your
own specific situation. Use the building blocks
below to start your journey through the module. Touch
the building block with your mouse to learn more, or
click the block to go directly to that section.
Where you start in the module depends on your background. If
you are unfamiliar with wildlife science and small business
management, begin at Wildlife
Basics and work your way
through to Habitat
Management . Along
the way, you will engage in progressive learning experiences
that provide the building blocks for the next section. However,
if you are confident in your understanding of wildlife
species, habitats, and practices, consider skipping
Aspects and Your
Wildlife Enterprise. Try
the quizzes in each section to see if you’re ready
to tackle the next building block.
Still unsure you want to start a wildlife enterprise,
much less this module? Click on Meet
Enterprise Managers first to hear words of wisdom from
those who run these types of businesses. They
may help you decide whether a wildlife enterprise is
Learning Objectives for this module:
By the end of this module, you should be able to:
- determine whether to start a wildlife enterprise.
- understand basic wildlife management concepts.
- improve your ability to judge wildlife habitat and
identify management practices which will enhance wildlife
- describe the legal aspects of wildlife enterprises,
including understanding the components of a hunting
lease, federal and state rules and regulations, and
- understand affordable and effective marketing strategies
to attract and retain customers.